The Science of Cool

"Being cool requires a very delicate balance of doing something that shows that you go your own way and do your own thing, but you do it in a way that is socially desirable or at least acceptable," Warren tells Co.Design.

Delighted to have been interviewed for Workspiration!
I wrote about Form & Future for the Hike Conference blog, outlining the 2-year-long journey that leads up to what I’m doing now. Running that side project by myself helped me learn a lot about myself and my own capabilities. Partnering with Jason and our board has taught me that we can all do better when we work together.


You can’t let potential negativity keep you from speaking up and having an unpopular opinion. Wanting others to like you all the time actively works against you.

Announcing Hike, a conference for new designers coming to SF & CHI! Keynotes and workshops include speakers from Facebook, Dropbox, CNN, and more. Get your early bird tickets now, and tell a friend or 100: http://www.hikecon.com/

Announcing Hike, a conference for new designers coming to SF & CHI! Keynotes and workshops include speakers from Facebook, Dropbox, CNN, and more. Get your early bird tickets now, and tell a friend or 100: http://www.hikecon.com/


Hike Conference

Just so you know, I’m planning a conference with Jason Schwartz of The Secret Handshake. We’re working with a team of amazing directors, some kickass volunteers, and generous sponsors to make it all happen.

Hike 2014, you heard it here first.


“XOXO’s talks had a deep undercurrent of mental health: dealing with stress, depression, impostor syndrome, and doubt. Emotions are good, especially when aired, and stress can be beneficial, but they are not meant to derail you. If the best, brightest, most talented and successful people we have in the independent community are feeling this way, clearly we have some corrosive expectations of ourselves and one another, and things need to change. We have a climate problem with personal consequences.” – Frank Chimero, “The Inferno of Independence”

There are probably seven French words to describe the feeling of reading something that you know immediately to be true. I used to pressure myself to be the best at everything, especially the internet. I crafted interesting tweets, gathered a following, posted regularly, and developed my online presence. Online and offline I felt this urgency to prove myself, to be everything to everyone.

In the past year, I’ve slowly given up on these notions. Only in the last six months have I been able to step back from my online community and decide there’s a different way. I found the pressure of comparing myself to successful people and keeping up with the oh-so-rapid internet just too damn much. Having a side project is shit if you don’t have friends to grab a beer with. I spent college being mostly too busy for my friends, and I don’t want to fall into that trap again.

It’s like Frank said. If he’s feeling the pressure, and I’m feeling the pressure, and the talented, respected people we look up to are feeling the pressure, something’s gotta give. We’re hurting ourselves with stress.

I want to make things that help other people live their lives, and I don’t want to ignore the rest of my life to do so. Instead of making things for my own recognition, now I’m making them because I want them to exist.

Be nice to yourself. Give yourself a break. Remember that no one expects to be [whatever amazing thing you think you’re supposed to be.] Make things with vigor because it brings you pleasure. Make your dreams more about other people, and less about yourself.


“As I continue to get better at my craft, it’s important for me to remember why I loved it in the first place. So many of us set this aside and simply do what others suggest, never finding our own voice, and forgetting why we set out on this journey in the first place.”

Timothy Goodman, Forty Days of Dating


The Long, Hard, Stupid Way

What happened

I really screwed up at my job yesterday, and a small domino set of days before that. I didn’t put the time in, and my work suffered. Is it the end of the world? No. Did it feel like it? Yes.

What I learned

Ask for help as many times as it takes. Even if you don’t know how to describe the problem, try. Start communicating what you’re having trouble with, and you’ll find the answer together. Keep asking for help until you actually feel confident about the answer. Do not wait until the last minute to press the Emergency button, red lights flashing. You need help the second things start feeling shaky. The sooner you get help, the sooner you’ll be on the right track again.

What older, smarter people said

Shannon Fong, Associate Director of Industrial Design at Smart, said needing help never goes away: not as a senior designer, not as a director. Everyone needs help, everyone keeps learning. Over time, the anxiety that accompanies getting help as a beginner fades.

“Wouldn’t it be sad if you graduated college, and were already the best you were ever going to be?”

What a recent graduate said

Xiulung Choy, industrial designer at Smart and recent grad like me, said his best professors were the strict teachers that no one liked. The professors who would count you tardy at 9:01, or not accept late work. “You can’t give your client a doctor’s note and turn in work two days late.”

School is practice. Practice makes you suck less

Whatever your weakness is in school, from timeliness to critique to showing process, will be magnified in real life. Every single person you’ll ever work with has weaknesses. The trick is knowing yours, and working extra hard to correct them. I’m not sure if that ever gets easy, and I don’t really mind.

Be ready to put the time in. When you screw up—and you will screw up—take responsibility. Find colleagues who will be honest with you, and help you grow.


Crying in the bathroom at work is okay. Breathe through your nose slowly. Splash cold water on your face. If you’re crying at work more than every once in awhile, that’s too much. Find a job that makes you cry less, or toughen up. You’ll be fine. Wear less makeup. Dress cooler than you think you are. Smile more.